rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Zobrazení ženy v reklamě - kontroverzní české reklamy posledních dvou desetiletí
  title info:
    title: Views of Women in Advertising-a Controversial Czech Ads Last Two Decades
  name:
    name part: Janečková Moťková, Jitka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Křížek, Zdeněk
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 132 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: gender
  subject:
    topic: rod
  subject:
    topic: žena
  subject:
    topic: česká reklama
  subject:
    topic: stereotypy
  subject:
    topic: sexismus
  subject:
    topic: Rada pro reklamu
  subject:
    topic: Sexistické prasátečko
  subject:
    topic: Nesehnutí
  subject:
    topic: obsahová analýza
  subject:
    topic: billboard
  subject:
    topic: etika
  subject:
    topic: gender
  subject:
    topic: family
  subject:
    topic: female
  subject:
    topic: Czech advertising
  subject:
    topic: stereotypes
  subject:
    topic: sexism
  subject:
    topic: the Council for advertising
  subject:
    topic: Sexist pigling
  subject:
    topic: Nesehnutí
  subject:
    topic: content analysis
  subject:
    topic: billboard
  subject:
    topic: ethics
  identifier: http://hdl.handle.net/10563/15443
  access condition: Bez omezení
  record info:
    record identifier: zp18528