rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Genderové aspekty reklamy zacílené na ženy
  title info:
    title: Gender Aspects of Advertising Targeted at Women
  name:
    name part: Mičulková, Romana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vysekalová, Jitka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 89 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Pohlaví
  subject:
    topic: gender
  subject:
    topic: genderové stereotypy
  subject:
    topic: společnost
  subject:
    topic: média
  subject:
    topic: kultura
  subject:
    topic: vnímání
  subject:
    topic: řeč těla
  subject:
    topic: masová komunikace
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama
  subject:
    topic: inzerce
  subject:
    topic: kvantitativní výzkum
  subject:
    topic: kvalitativní výzkum
  subject:
    topic: Sex
  subject:
    topic: gender
  subject:
    topic: gender stereotypes
  subject:
    topic: society
  subject:
    topic: media
  subject:
    topic: culture
  subject:
    topic: perception
  subject:
    topic: body language
  subject:
    topic: mass communications
  subject:
    topic: marketing communications
  subject:
    topic: advertising
  subject:
    topic: advertising
  subject:
    topic: quantitative research
  subject:
    topic: qualitative research
  identifier: http://hdl.handle.net/10563/17418
  access condition: Bez omezení
  record info:
    record identifier: zp18407