rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Umění a reklama
  title info:
    title: Art and Advertising
  name:
    name part: Kundrátová, Hana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Banyar, Milan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 105 (8 s. příloh)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: média
  subject:
    topic: umění
  subject:
    topic: reklama
  subject:
    topic: konzumerismus
  subject:
    topic: postmoderna
  subject:
    topic: guerilla marketing
  subject:
    topic: subvertising
  subject:
    topic: kulturní sabotáž
  subject:
    topic: antireklama
  subject:
    topic: Slow Food
  subject:
    topic: medium
  subject:
    topic: art
  subject:
    topic: advertising
  subject:
    topic: consumerism
  subject:
    topic: postmodern culture
  subject:
    topic: guerilla marketing
  subject:
    topic: subvertising
  subject:
    topic: culture jamming
  subject:
    topic: hactivism
  subject:
    topic: Slow Food
  identifier: http://hdl.handle.net/10563/17118
  access condition: Bez omezení
  record info:
    record identifier: zp18403