rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikace Univerzity Tomáš Bati ve Zlíně s potenciálními uchazeči o studium
  title info:
    title: Communications of Tomas Bata University in Zlín with Potential Candidates for Study
  name:
    name part: Klugová, Kateřina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Bačuvčík, Radim
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 85 s. (120.591)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: marketing školy
  subject:
    topic: marketing neziskového sektoru
  subject:
    topic: vzdělávací instituce
  subject:
    topic: školní klima
  subject:
    topic: image
  subject:
    topic: komunikace
  subject:
    topic: konkurence
  subject:
    topic: nábor studentů
  subject:
    topic: potenciální uchazeči
  subject:
    topic: SWOT analýza
  subject:
    topic: mapa tržního bojiště
  subject:
    topic: marketingová analýza
  subject:
    topic: demografická křivka
  subject:
    topic: internet
  subject:
    topic: word-of-mouth
  subject:
    topic: veletrh
  subject:
    topic: multimediální prezentace
  subject:
    topic: motivace
  subject:
    topic: náklady
  subject:
    topic: school marketing
  subject:
    topic: marketing of non-profit sector
  subject:
    topic: educational institution
  subject:
    topic: school climate
  subject:
    topic: image
  subject:
    topic: communication
  subject:
    topic: competition
  subject:
    topic: recruitment of students
  subject:
    topic: potential candidates
  subject:
    topic: SWOT analysis
  subject:
    topic: market map of the battlefield
  subject:
    topic: marketing analyses
  subject:
    topic: demographic curve
  subject:
    topic: internet
  subject:
    topic: word-of-mouth
  subject:
    topic: trade fair
  subject:
    topic: multimedia presentation
  subject:
    topic: motivation
  subject:
    topic: costs
  identifier: http://hdl.handle.net/10563/17272
  access condition: Bez omezení
  record info:
    record identifier: zp18398