rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Hudba v reklamě
  title info:
    title: Music in Advertising
  name:
    name part: Jezberová, Iva
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Bačuvčík, Radim
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 101 s. (129 478 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: analýza reklamních spotů
  subject:
    topic: autorská práva
  subject:
    topic: reklama
  subject:
    topic: brief
  subject:
    topic: ceny hudby
  subject:
    topic: Emil Sirotek
  subject:
    topic: Fontána
  subject:
    topic: hudba
  subject:
    topic: hudba a emoce
  subject:
    topic: hudba v reklamě
  subject:
    topic: hudební archiv
  subject:
    topic: hudební skladatel
  subject:
    topic: kontrapunkt
  subject:
    topic: kreativní oddělení
  subject:
    topic: Martin Demartini
  subject:
    topic: offline
  subject:
    topic: OSA
  subject:
    topic: Petr Vaněk
  subject:
    topic: podkresová hudba
  subject:
    topic: rádiový spot
  subject:
    topic: referenční hudba
  subject:
    topic: reklama
  subject:
    topic: reklamní agentura
  subject:
    topic: reklamní spot
  subject:
    topic: story-board
  subject:
    topic: televizní spot
  subject:
    topic: voice-over
  subject:
    topic: zvuky a šumy
  subject:
    topic: analysis of commercials
  subject:
    topic: copyright
  subject:
    topic: advertising
  subject:
    topic: brief
  subject:
    topic: price of music
  subject:
    topic: Emil Sirotek
  subject:
    topic: Fontána
  subject:
    topic: music
  subject:
    topic: music and emotion
  subject:
    topic: music in advertising
  subject:
    topic: music archive
  subject:
    topic: music composer
  subject:
    topic: counterpoint
  subject:
    topic: creative department
  subject:
    topic: Martin Demartini
  subject:
    topic: offline
  subject:
    topic: OSA
  subject:
    topic: Petr Vaněk
  subject:
    topic: background music
  subject:
    topic: radio spots
  subject:
    topic: music reference
  subject:
    topic: advertising
  subject:
    topic: advertising agency
  subject:
    topic: commer-cials
  subject:
    topic: storyboard
  subject:
    topic: TV spots
  subject:
    topic: voice-over
  subject:
    topic: sounds and noises
  identifier: http://hdl.handle.net/10563/17254
  access condition: Bez omezení
  record info:
    record identifier: zp18390