rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza zákazníků firmy Hanácká kyselka, s.r.o
  title info:
    title: Analysis of the Hanácká kyselka Ltd. company's customers
  name:
    name part: Škrabanová, Alena
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Dohnalová, Zuzana
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 65 s., 8 s. obr. příloh
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav ekonomie
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: zákazníci
  subject:
    topic: tržby
  subject:
    topic: reklama
  subject:
    topic: cena
  subject:
    topic: podnik
  subject:
    topic: podpora prodeje
  subject:
    topic: BCG matice
  subject:
    topic: customers
  subject:
    topic: sales
  subject:
    topic: advertising
  subject:
    topic: price
  subject:
    topic: company
  subject:
    topic: sales promotion
  subject:
    topic: BCG matrix
  identifier: http://hdl.handle.net/10563/14680
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp17621