rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingového mixu v autosalonu společnosti FORTEX - AGS, a.s
  title info:
    title: Analysis of marketing mix in automobile show in FORTEX - AGS, a.s. company
  name:
    name part: Petříková, Eva
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kramoliš, Jan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 71 s., 3 s. obr. příloh
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav ekonomie
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: marketingový mix
  subject:
    topic: produkt
  subject:
    topic: cena
  subject:
    topic: distribuce
  subject:
    topic: propagace
  subject:
    topic: lidé
  subject:
    topic: materiální prostředí
  subject:
    topic: služby
  subject:
    topic: marketing
  subject:
    topic: marketing mix
  subject:
    topic: product
  subject:
    topic: price
  subject:
    topic: placement
  subject:
    topic: promotion
  subject:
    topic: people
  subject:
    topic: physical evidence
  subject:
    topic: service
  identifier: http://hdl.handle.net/10563/14187
  access condition: Bez omezení
  record info:
    record identifier: zp17015