rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza pozice značky Klasa na českém trhu
  title info:
    title: Analysis of position the brand Klasa on the Czech market
  name:
    name part: Gajová, Vendula
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kramoliš, Jan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 79 s., 5 s. obr. příloh.
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav ekonomie
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Definice značky
  subject:
    topic: tvorba značky
  subject:
    topic: úloha značky v marketingu
  subject:
    topic: druhy značek
  subject:
    topic: účelové značky
  subject:
    topic: podpora prodeje
  subject:
    topic: konkurence
  subject:
    topic: dotazníkové šetření
  subject:
    topic: Brand definition
  subject:
    topic: brand creation
  subject:
    topic: role in brand marketing
  subject:
    topic: kinds of brands
  subject:
    topic: purpose brands
  subject:
    topic: sales promotion
  subject:
    topic: competition
  subject:
    topic: questionnaire survey
  identifier: http://hdl.handle.net/10563/11761
  access condition: Bez omezení
  record info:
    record identifier: zp17001