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zp16978 |
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|a cze
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| 100 |
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|a Baťa, Ondřej
|4 dis
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| 245 |
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|a Konzumní společnost a negativní důsledky nadspotřeby
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| 246 |
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|a Consumer society and negative effects of overconsumption
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| 260 |
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|c 2010
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| 300 |
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|a 74 s.
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Konzumní společnost
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| 653 |
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|a nadspotřeba
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| 653 |
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|a nadprodukce
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| 653 |
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|a globalizace
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| 653 |
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|a konzumerismus
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| 653 |
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|a dumpingová cena
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| 653 |
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|a buzz marketing
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| 653 |
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|a virální marketing
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| 653 |
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|a event marketing
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| 653 |
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|a astroturfing
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| 653 |
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|a branding
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| 653 |
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|a reklama
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| 653 |
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|a média
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| 653 |
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|a Consumer society
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| 653 |
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|a overconsumption
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| 653 |
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|a overproduction
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| 653 |
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|a globalization
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| 653 |
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|a consumerism
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| 653 |
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|a dumping price
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| 653 |
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|a buzz marketing
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| 653 |
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|a viral marketing
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| 653 |
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|a event marketing
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| 653 |
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|a astroturfing
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| 653 |
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|a branding
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| 653 |
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|a advertisment
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| 653 |
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|a media
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| 655 |
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|a bakalářská práce
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| 700 |
1 |
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|a Tomancová, Lucie
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/12307
|y Plný text v Digitální knihovně UTB
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