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zp16963 |
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|a cze
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|a Boková, Marianna
|4 dis
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| 245 |
1 |
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|a Analýza marketingové komunikace ve firmě Continental Matador Rubber, s.r.o.
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| 246 |
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|a Analysis of marketing communication of the company Continental Matador Rubber, Ltd.
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| 260 |
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|c 2010
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| 300 |
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|a 74 s., 4 s. obr. příloh
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a marketingový mix
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| 653 |
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|a marketingová komunikácia
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| 653 |
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|a Matador
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| 653 |
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|a distribúcia
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| 653 |
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|a reklama
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| 653 |
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|a podpora predaja
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| 653 |
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|a public relations
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| 653 |
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|a direct marketing
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| 653 |
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|a marketing mix
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| 653 |
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|a marketing communication
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| 653 |
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|a Matador
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| 653 |
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|a distribution
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| 653 |
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|a advertisement
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| 653 |
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|a sales promotion
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| 653 |
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|a public relations
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| 653 |
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|a direct marketing
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Muchová, Simona
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/14188
|y Plný text v Digitální knihovně UTB
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