Analysis of utilization of direct sales in Southwestern company

• Main Author: Sluka, Ondrej (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2010
• Subjects: Priamy predaj; predajca; produkt; motivácia; marketingová komunikácia; SWOT analýza; Direct sales; salesperson; product; motivation; marketing communication; SWOT analysis; bakalářská práce
• Physical Description: 65 s.
• Item Description: Studijní obor: Management a ekonomika; Studijní obor: Management and economics; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení