rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingového mixu internetového obchodu FITSHOP.CZ
  title info:
    title: Marketing mix analysis of the online store FITSHOP.CZ
  name:
    name part: Oharková, Pavla
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Harantová, Lenka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 86 s., 2 s. obr. příloh.
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing na Internetu
  subject:
    topic: Marketingový mix
  subject:
    topic: Internetová reklama
  subject:
    topic: E-komerce
  subject:
    topic: Marketing on the Internet
  subject:
    topic: Marketing mix
  subject:
    topic: Internet advertising
  subject:
    topic: E-commerce
  identifier: http://hdl.handle.net/10563/13678
  access condition: Bez omezení
  record info:
    record identifier: zp16956