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00000ntm a22000007u 4500 |
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zp16763 |
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|a cze
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| 100 |
1 |
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|a Zellerová, Radka
|4 dis
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| 245 |
1 |
0 |
|a Analýza využití sponzoringu jako součásti integrované marketingové komunikace ve firmě Kovosteel, s.r.o.
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| 246 |
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|a Sponsoring utilization analysis as a part of integrated marketing communication in Kovosteel, s.r.o. company
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| 260 |
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|c 2010
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| 300 |
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|a 66 s.
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Integrace marketingové komunikace
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| 653 |
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|a sponzoring
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| 653 |
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|a reklama
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| 653 |
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|a public relations
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| 653 |
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|a druhy sponzoringu
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| 653 |
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|a měření efektivnosti sponzorství
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| 653 |
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|a komunikace se sponzory
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| 653 |
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|a Integrated marketing communications
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| 653 |
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|a sponsoring
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| 653 |
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|a advertisement
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| 653 |
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|a public relations
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| 653 |
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|a sorts of sponsoring
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| 653 |
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|a sponsoring effectiveness measurement
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| 653 |
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|a communication with sponsors
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Kozák, Vratislav
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/12012
|y Plný text v Digitální knihovně UTB
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