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01456ntm a22004217u 4500 |
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zp1665 |
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|a cze
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|a Madejová, Ingrid
|4 dis
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1 |
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|a Ideový projekt managementu produktu animace cestovní kanceláře HYDROTOUR a.s.
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|a Idea project of management aimed at product of animation of the travel agency Hydrotour joint stock company
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260 |
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|c 2005
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300 |
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|a 92 s.
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500 |
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|a Studijní obor: Management a marketing
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500 |
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|a Studijní obor: Management and Marketing
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500 |
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|a Ústav: Ústav managementu
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500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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506 |
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|a Bez omezení
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653 |
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|a animácia
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653 |
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|a produkt
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653 |
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|a služby
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653 |
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|a management
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653 |
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|a marketing
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653 |
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|a motivácia
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653 |
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|a očakávania
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653 |
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|a zážitok
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653 |
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|a spokojnosť
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653 |
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|a ptomotion
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653 |
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|a animation
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653 |
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|a product
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653 |
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|a management
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653 |
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|a promotion
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653 |
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|a marketing
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655 |
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4 |
|a diplomová práce
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700 |
1 |
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|a Novacká, Ludmila
|4 ths
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710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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856 |
4 |
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|u http://hdl.handle.net/10563/36381
|y Plný text v Digitální knihovně UTB
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