rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza systému CRM letecké společnosti Air Slovakia BWJ, spol. s r.o
  title info:
    title: CRM system analysis of airline company Air Slovakia BWJ, spol. s r.o
  name:
    name part: Toman, Tomáš
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Chovancová, Miloslava
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2005
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 61 s., 4 s. obr. příloh
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: CRM
  subject:
    topic: letecká
  subject:
    topic: spoločnosť
  subject:
    topic: Air
  subject:
    topic: Slovakia
  subject:
    topic: aerolínie
  subject:
    topic: segmentácia
  subject:
    topic: marketingová komunikácia
  subject:
    topic: vzťahy
  subject:
    topic: CRM
  subject:
    topic: customer
  subject:
    topic: relations
  subject:
    topic: airline
  subject:
    topic: Air
  subject:
    topic: Slovakia
  subject:
    topic: segmentation
  subject:
    topic: marketing
  identifier: http://hdl.handle.net/10563/36330
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp1606