rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační plán firmy PP AUTOCENTRUM
  title info:
    title: Communications plan of PP AUTOCENTRUM company
  name:
    name part: Pilař, Pavel
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kadlec, Jan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 79 s.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Komunikace
  subject:
    topic: reklama
  subject:
    topic: podpora prodeje
  subject:
    topic: efektivita
  subject:
    topic: stimulace
  subject:
    topic: PP AUTOCENTRUM
  subject:
    topic: Communication
  subject:
    topic: advertisement
  subject:
    topic: sales promotion
  subject:
    topic: efectiveness
  subject:
    topic: stimulation
  subject:
    topic: PP AUTOCENTRUM
  identifier: http://hdl.handle.net/10563/12765
  access condition: Bez omezení
  record info:
    record identifier: zp15804