rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační plán K2 Sport Centra
  title info:
    title: Communication plan of K2 Sport Centrum
  name:
    name part: Lacigová, Martina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Světlík, Jaroslav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 60 s., 5 s.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Komunikační plán
  subject:
    topic: propagace
  subject:
    topic: analýza
  subject:
    topic: marketingové cíle
  subject:
    topic: komunikační mix
  subject:
    topic: média
  subject:
    topic: Communication plan
  subject:
    topic: promotion
  subject:
    topic: analyze
  subject:
    topic: marketing budgets
  subject:
    topic: communication mix
  subject:
    topic: media
  identifier: http://hdl.handle.net/10563/13331
  access condition: Bez omezení
  record info:
    record identifier: zp15802