rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt komunikačních aktivit v oblasti sponzoringu a reklamy fotbalového klubu FK Púchov, a.s
  title info:
    title: The Project of communication activities of football club FK Púchov, Inc. in the section of sponsorship and advertising
  name:
    name part: Štrbáňová, Gabriela
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 92 s., 4 s. obr. príloh.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Sportovní marketing
  subject:
    topic: sponzoring
  subject:
    topic: marketingový mix
  subject:
    topic: komunikační mix
  subject:
    topic: reklama
  subject:
    topic: vztahy s veřejností
  subject:
    topic: Sport marketing
  subject:
    topic: sponsorship
  subject:
    topic: marketing mix
  subject:
    topic: communication mix
  subject:
    topic: advertising
  subject:
    topic: public relations
  identifier: http://hdl.handle.net/10563/12639
  access condition: Bez omezení
  record info:
    record identifier: zp15373