rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: PPC internetová reklamní kampaň ve společnosti Hanácká Kyselka s.r.o
  title info:
    title: PPC internet ad campaign in company Hanacka Kyselka s.r.o
  name:
    name part: Jakubek, Petr
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 111 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing na internetu
  subject:
    topic: internetová reklama
  subject:
    topic: emailová reklama
  subject:
    topic: grafická reklama
  subject:
    topic: textová reklama
  subject:
    topic: CPT reklama
  subject:
    topic: CPM reklama
  subject:
    topic: PPC reklama
  subject:
    topic: PPA reklama
  subject:
    topic: marketingový mix
  subject:
    topic: Google AdWords
  subject:
    topic: Google Analytics
  subject:
    topic: Sklik
  subject:
    topic: internet marketing
  subject:
    topic: internet advertisement
  subject:
    topic: email advert
  subject:
    topic: graphic advert
  subject:
    topic: text advert
  subject:
    topic: CPT advert
  subject:
    topic: CPM advert
  subject:
    topic: PPC advert
  subject:
    topic: PPA advert
  subject:
    topic: marketing mix
  subject:
    topic: Google AdWords
  subject:
    topic: Google Analytics
  subject:
    topic: Sklik
  identifier: http://hdl.handle.net/10563/11232
  access condition: Bez omezení
  record info:
    record identifier: zp15309