rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační plán firmy DIAMANT UNIPOOL s.r.o. pro Valašsko v sortimentu bazénů
  title info:
    title: Communicational plan for DIAMANT UNIPOOL s.r.o., for Walachia in the product line of swimming baths and pools
  name:
    name part: Spáčilová, Dominika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vorlová, Růžena
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 84 s., 10 s. obr. příloh.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: marketingová komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: reklama
  subject:
    topic: podpora prodeje
  subject:
    topic: přímý marketing
  subject:
    topic: public relations
  subject:
    topic: osobní prodej
  subject:
    topic: cílová skupina
  subject:
    topic: SWOT analýza
  subject:
    topic: marketing communication
  subject:
    topic: communication mix
  subject:
    topic: advertising
  subject:
    topic: sales promotions
  subject:
    topic: direct marketing
  subject:
    topic: public relations
  subject:
    topic: personal selling
  subject:
    topic: target group
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/14121
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp15256