rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Využití Internetu pro zlepšení marketingové komunikace firmy PEKASS s.r.o
  title info:
    title: Improving Marketing Strategy of the Company PEKASS s.r.o. with the Use of the Internet
  name:
    name part: Spáčil, Vojtěch
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2011
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 81 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketingová komunikace
  subject:
    topic: internetový marketing
  subject:
    topic: B2B
  subject:
    topic: internetová stránka
  subject:
    topic: e-mail mikrostránky
  subject:
    topic: sociální média
  subject:
    topic: nákladová analýza
  subject:
    topic: riziková analýza
  subject:
    topic: Marketing communication
  subject:
    topic: internet marketing
  subject:
    topic: B2B
  subject:
    topic: website
  subject:
    topic: e-mail
  subject:
    topic: microsites
  subject:
    topic: social media
  subject:
    topic: cost analysis
  subject:
    topic: risk analysis
  identifier: http://hdl.handle.net/10563/16871
  access condition: Bez omezení
  record info:
    record identifier: zp14923