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zp14773 |
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|a cze
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| 100 |
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|a Nováková, Barbora
|4 dis
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| 245 |
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|a Projekt stanovení konkurenční strategie firmy XY, s.r.o.
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| 246 |
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|a Project of setting a competitive strategy in XY, s.r.o.
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| 260 |
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|c 2010
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| 300 |
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|a 90 s., 7 s. příloh
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a konkurence
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| 653 |
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|a strategie
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| 653 |
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|a konkurenční strategie
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| 653 |
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|a SLEPT analýza
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| 653 |
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|a SWOT analýza
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| 653 |
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|a Porterův model pěti konkurenčních sil
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| 653 |
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|a analýza konkurence
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| 653 |
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|a cenová nabídka
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| 653 |
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|a competition
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| 653 |
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|a strategy
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| 653 |
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|a competitive strategy
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| 653 |
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|a SLEPT analysis
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| 653 |
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|a SWOT analysis
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| 653 |
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|a Porter analysis of five competition forces
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| 653 |
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|a competition analysis
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| 653 |
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|a price offer
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| 655 |
|
4 |
|a diplomová práce
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| 700 |
1 |
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|a Kubík, Josef
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/13988
|y Plný text v Digitální knihovně UTB
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