rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: The confrotation of traditional marketing with the Internet marketing in the company NWT Computer s.r.o
  title info:
    title: The confrontation of traditional marketing with the Internet marketing in the company NWT Computer s.r.o
  name:
    name part: Ivanušićová, Ivana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 60 s., 8 s. obr. příloh.
  note: Studijní obor: Anglický jazyk pro manažerskou praxi
  note: Studijní obor: English for Business Administration
  note: Ústav: Ústav anglistiky a amerikanistiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: nástroje tradičního marketingu
  subject:
    topic: nástroje internetového marketingu
  subject:
    topic: komunikační mix
  subject:
    topic: reklama
  subject:
    topic: osobní prodej
  subject:
    topic: podpora prodeje
  subject:
    topic: traditional marketing tools
  subject:
    topic: the Internet marketing tools
  subject:
    topic: marketing communications mix
  subject:
    topic: advertising
  subject:
    topic: personal selling
  subject:
    topic: sales promotion
  identifier: http://hdl.handle.net/10563/12298
  access condition: Bez omezení
  record info:
    record identifier: zp13950