rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Manipulace a etika v marketingové komunikaci
  title info:
    title: Manipulation and ethics in marketing communication
  name:
    name part: Man, Lukáš
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vysekalová, Jitka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 95 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama
  subject:
    topic: manipulace
  subject:
    topic: etika
  subject:
    topic: televizní spot
  subject:
    topic: psychologie
  subject:
    topic: komunikační mix
  subject:
    topic: Kodex reklamy
  subject:
    topic: Duhová kulička
  subject:
    topic: Rada pro reklamu
  subject:
    topic: marketing communication
  subject:
    topic: advertising
  subject:
    topic: manipulation
  subject:
    topic: ethics
  subject:
    topic: audiovisual ad
  subject:
    topic: psychology
  subject:
    topic: promotion
  subject:
    topic: Codex of advertising
  subject:
    topic: Rainbow marble
  subject:
    topic: Advertisement Council
  identifier: http://hdl.handle.net/10563/13806
  access condition: Bez omezení
  record info:
    record identifier: zp13741