rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová komunikace Mezinárodního festivalu outdoorových filmů
  title info:
    title: Marketing Communications of International Festival of Outdoor Films
  name:
    name part: Bílková, Eva
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Göttlichová, Marcela
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 58s., 12 s. obr.příloh
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Marketingové komunikace
  subject:
    topic: reklama
  subject:
    topic: public relations
  subject:
    topic: podpora prodeje
  subject:
    topic: direct marketing
  subject:
    topic: osobní prodej
  subject:
    topic: marketingový výzkum
  subject:
    topic: sponzoring
  subject:
    topic: stakeholders
  subject:
    topic: corporate identity
  subject:
    topic: fundraising
  subject:
    topic: filmový festival
  subject:
    topic: Marketing commmunications
  subject:
    topic: advertising
  subject:
    topic: public relations
  subject:
    topic: sales promotion
  subject:
    topic: direct marke-ting
  subject:
    topic: personal selling
  subject:
    topic: marketing research
  subject:
    topic: sponsorship
  subject:
    topic: stakeholders
  subject:
    topic: corporate identity
  subject:
    topic: fundraising
  subject:
    topic: the film festival
  identifier: http://hdl.handle.net/10563/12247
  access condition: Bez omezení
  record info:
    record identifier: zp13667