rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Využití product placementu v českých televizích
  title info:
    title: The usage of product placement in czech televisions
  name:
    name part: Jalovecká, Michaela
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Podlešák, Petr
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 63s., 46 s.příloh
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: product placement
  subject:
    topic: umístění produktu
  subject:
    topic: reklama
  subject:
    topic: legislativa
  subject:
    topic: marketing
  subject:
    topic: neuromarketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: televize
  subject:
    topic: skrytá reklama
  subject:
    topic: propagace
  subject:
    topic: sponzoring
  subject:
    topic: výzkum
  subject:
    topic: zákon
  subject:
    topic: provozovatel televizního vysílání
  subject:
    topic: regulace
  subject:
    topic: product placement
  subject:
    topic: advertising
  subject:
    topic: law
  subject:
    topic: legislative
  subject:
    topic: marketing
  subject:
    topic: neuromarketing
  subject:
    topic: marketing communication
  subject:
    topic: television
  subject:
    topic: hidden advertising
  subject:
    topic: sponsorship
  subject:
    topic: research
  subject:
    topic: regulation
  subject:
    topic: TV broadcaster
  identifier: http://hdl.handle.net/10563/11939
  access condition: Bez omezení
  record info:
    record identifier: zp13663