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|a cze
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|a Gadušová, Dominika
|4 dis
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|a Guerilla marketing
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|a Guerrilla marketing
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|c 2010
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| 300 |
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|a 70 s.
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| 500 |
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|a Studijní obor: Marketingové komunikace
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| 500 |
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|a Studijní obor: Marketing Communications
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| 500 |
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|a Ústav: Ústav marketingových komunikací
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
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| 506 |
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|a Bez omezení
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| 653 |
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|a Guerilla marketing
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| 653 |
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|a Jay Conrad Levinson
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|a guerilla
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| 653 |
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|a guerrilla
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| 653 |
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|a guerila
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| 653 |
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|a marketing
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| 653 |
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|a reklama
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| 653 |
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|a alternatívne formy v marketingu
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| 653 |
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|a buzz
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|a viral
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| 653 |
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|a etické aspekty marketingu
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| 653 |
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|a právne aspekty marketingu
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| 653 |
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|a reklamné agentúry
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| 653 |
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|a originalita
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| 653 |
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|a kreativita
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| 653 |
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|a Guerilla marketing
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| 653 |
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|a Jay Conrad Levinson
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| 653 |
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|a guerilla
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| 653 |
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|a guerrilla
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| 653 |
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|a guerila
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| 653 |
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|a marketing
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| 653 |
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|a adverti-sing
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| 653 |
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|a alternative forms in marketing
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| 653 |
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|a buzz
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| 653 |
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|a viral
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| 653 |
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|a ethical aspects of marketing
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| 653 |
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|a law side of marketing
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| 653 |
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|a advertising
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| 653 |
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|a agencies
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| 653 |
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|a originality
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| 653 |
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|a creativity
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Horňák, Pavel
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/13855
|y Plný text v Digitální knihovně UTB
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