rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Návrh reklamní kampaně pro společnost Talta, a.s. a její dceřinou společnost Quickfin Real, s.r.o
  title info:
    title: Proposal of advertising campaign for company Talta, a.s. and her subsidiary Quickfin Real, s.r.o
  name:
    name part: Matela, Martin
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Jandásek, Přemysl
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 77 s., 2 s. příloh
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: reklama
  subject:
    topic: segmentace
  subject:
    topic: propagace
  subject:
    topic: marketingový plán
  subject:
    topic: propagační plán
  subject:
    topic: realitní trh
  subject:
    topic: finanční trh
  subject:
    topic: marketing
  subject:
    topic: advertising
  subject:
    topic: segmentation
  subject:
    topic: promotion
  subject:
    topic: marketing plan
  subject:
    topic: marketing plan
  subject:
    topic: real estate market
  subject:
    topic: financial market
  identifier: http://hdl.handle.net/10563/12226
  access condition: Bez omezení
  record info:
    record identifier: zp13561