rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační plán nových POP produktů firmy Dekor spol. s r. o
  title info:
    title: The Communication Plan for the Brand New POP Products of the Company Dekor Ltd
  name:
    name part: Langerová, Michala
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Berka, Lubomír
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 72 s.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: komunikační plán
  subject:
    topic: POP produkty
  subject:
    topic: marketingová komunikace
  subject:
    topic: in-store komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: plan of communication activities
  subject:
    topic: POP products
  subject:
    topic: marketig communication
  subject:
    topic: in-store communication
  subject:
    topic: communication mix
  identifier: http://hdl.handle.net/10563/11070
  access condition: Bez omezení
  record info:
    record identifier: zp13533