rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Direct marketing a jeho využití u společnosti MORAVSKÁ VODÁRENSKÁ, a.s
  title info:
    title: Direct marketing and his function in the company MORAVSKÁ VODÁRENSKÁ, a.s
  name:
    name part: Petříková, Ivana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Koutná, Helena
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 68 s. , 4 s. obr. příloh.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: marketingová komunikace
  subject:
    topic: komunikační proces
  subject:
    topic: komunikační mix
  subject:
    topic: direct marketing
  subject:
    topic: databázový marketing
  subject:
    topic: direct mail
  subject:
    topic: poštovní zásilka
  subject:
    topic: elektronická pošta
  subject:
    topic: telemarketing
  subject:
    topic: obálky
  subject:
    topic: mobil marketing
  subject:
    topic: CRM
  subject:
    topic: marketing vztahů
  subject:
    topic: projekt SMS INFO
  subject:
    topic: marketing communication
  subject:
    topic: communication process
  subject:
    topic: direct marketing
  subject:
    topic: database marketing
  subject:
    topic: direct mail
  subject:
    topic: postal packet
  subject:
    topic: electronic mail
  subject:
    topic: telemarketing
  subject:
    topic: flown cover
  subject:
    topic: mobil marketing
  subject:
    topic: customer relationship management
  subject:
    topic: relationship marketing
  subject:
    topic: project SMS INFO
  identifier: http://hdl.handle.net/10563/13349
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp13444