rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingového komunikačního mixu ve firmě Pivovar Holba a.s
  title info:
    title: Analysis of marketing communication mix in the company Brewery Holba a.s
  name:
    name part: Babicová, Lenka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Taraba, Pavel
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta technologická
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Technology
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 60 s.
  note: Studijní obor: Logistika a management
  note: Studijní obor: Logistics and Management
  note: Ústav: Institut bezpečnostních technologií
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta technologická
  note: Tomas Bata University in Zlín. Faculty of Technology
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: marketingový mix
  subject:
    topic: marketingová komunikace
  subject:
    topic: integrovaná strategie marketingové komunikace
  subject:
    topic: nákladová analýza
  subject:
    topic: riziková analýza
  subject:
    topic: Marketing
  subject:
    topic: marketing mix
  subject:
    topic: marketing communication
  subject:
    topic: integrated strategy of marketing communication
  subject:
    topic: cost analysis
  subject:
    topic: risk analysis
  identifier: http://hdl.handle.net/10563/10494
  access condition: Bez omezení
  record info:
    record identifier: zp13333