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|a cze
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| 100 |
1 |
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|a Vitásek, Tomáš
|4 dis
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| 245 |
1 |
0 |
|a Analýza image značky Fructal na českém trhu
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| 246 |
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|a Image Analysis of Brand-name Fructal in the Market Area of the Czech Republic
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| 260 |
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|c 2009
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| 300 |
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|a 70 s., 14 s. obr. příloh.
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Pouze v rámci univerzity
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| 653 |
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|a značka
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| 653 |
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|a revitalizace
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| 653 |
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|a positioning
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| 653 |
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|a analýza značky
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| 653 |
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|a identita značky
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| 653 |
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|a hodnota značky
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| 653 |
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|a kvalita
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| 653 |
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|a trh
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| 653 |
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|a nealkoholické nápoje
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| 653 |
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|a džus
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| 653 |
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|a komunikace
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| 653 |
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|a brand
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| 653 |
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|a revitalisation
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| 653 |
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|a positioning
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| 653 |
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|a brand analysis
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| 653 |
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|a brand identity
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| 653 |
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|a brand value
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| 653 |
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|a quality
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| 653 |
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|a market
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| 653 |
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|a non-alcoholic beverages
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| 653 |
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|a juice
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| 653 |
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|a communication
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| 655 |
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|a bakalářská práce
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| 700 |
1 |
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|a Bejtkovský, Jiří
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/8649
|y Plný text v Digitální knihovně UTB
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