|
|
|
|
| LEADER |
00000ntm a22000007u 4500 |
| 001 |
zp13057 |
| 041 |
|
|
|a cze
|
| 100 |
1 |
|
|a Sedláček, Zdeněk
|4 dis
|
| 245 |
1 |
0 |
|a Systém integrované marketingové kumunikace ve firmě PAPCEL, a.s.
|
| 246 |
|
|
|a The system of an integrated marketing communication in the joint stock company PAPCEL
|
| 260 |
|
|
|c 2009
|
| 300 |
|
|
|a 81 s.
|
| 500 |
|
|
|a Studijní obor: Marketing
|
| 500 |
|
|
|a Studijní obor: Marketing
|
| 500 |
|
|
|a Ústav: Vyšší odborná škola ekonomická
|
| 500 |
|
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|
| 500 |
|
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|
| 506 |
|
|
|a Bez omezení
|
| 653 |
|
|
|a integrovaná marketingová komunikace
|
| 653 |
|
|
|a reklama
|
| 653 |
|
|
|a podpora prodeje
|
| 653 |
|
|
|a public relations
|
| 653 |
|
|
|a přímý marketing
|
| 653 |
|
|
|a osobní prodej
|
| 653 |
|
|
|a SWOT analýza
|
| 653 |
|
|
|a analýza konkurence
|
| 653 |
|
|
|a informační systém
|
| 653 |
|
|
|a interní audit
|
| 653 |
|
|
|a integrated marketing communication
|
| 653 |
|
|
|a advertisement
|
| 653 |
|
|
|a sales promotion
|
| 653 |
|
|
|a public relations
|
| 653 |
|
|
|a direct marketing
|
| 653 |
|
|
|a personal selling
|
| 653 |
|
|
|a SWOT analysis
|
| 653 |
|
|
|a competition analysis
|
| 653 |
|
|
|a information system
|
| 653 |
|
|
|a internal audit
|
| 655 |
|
4 |
|a bakalářská práce
|
| 700 |
1 |
|
|a Pospíšil, Miroslav
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
|
| 710 |
2 |
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
|
| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/9709
|y Plný text v Digitální knihovně UTB
|
