rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová strategie závodu Obaly v období ekonomické recese
  title info:
    title: Marketing strategy of division Obaly in the period of economic recession
  name:
    name part: Melicharová, Eva
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Hampl, Josef
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 75 s., 7 s. obr. priloh.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: strategie
  subject:
    topic: ekonomická recese
  subject:
    topic: SWOT analýza
  subject:
    topic: strategický cíl
  subject:
    topic: krizový scénář
  subject:
    topic: strategický scénář
  subject:
    topic: implementace strategie
  subject:
    topic: strategy
  subject:
    topic: economic recession
  subject:
    topic: SWOT analysis
  subject:
    topic: strategic aim
  subject:
    topic: crisis plan
  subject:
    topic: strategic plan
  subject:
    topic: strategy implementation
  identifier: http://hdl.handle.net/10563/10120
  access condition: Bez omezení
  record info:
    record identifier: zp13053