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00000ntm a22000007u 4500 |
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zp12374 |
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|a cze
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| 100 |
1 |
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|a Kocourek, František
|4 dis
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| 245 |
1 |
0 |
|a Projekt komunikační strategie firmy, Miroslav Frňka, Kovorys
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| 246 |
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|a Communication Strategy Project for the firm Mirek Frňka, Kovorys
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| 260 |
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|c 2009
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| 300 |
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|a 83 s., 5 s. obr. příloh.
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Komunikační strategie
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| 653 |
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|a konkurence
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| 653 |
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|a odběratelé
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| 653 |
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|a dlouhodobá stabilizace
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| 653 |
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|a B2B trhy
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| 653 |
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|a marke-tingová komunikace
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| 653 |
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|a dobré jméno firmy
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| 653 |
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|a Communication strategy
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| 653 |
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|a competitive environment
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| 653 |
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|a customers
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| 653 |
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|a longterm stabilization
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| 653 |
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|a B2B markets
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| 653 |
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|a marketing communication
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| 653 |
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|a repute of the firm
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| 655 |
|
4 |
|a diplomová práce
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| 700 |
1 |
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|a Staňková, Eva
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/10946
|y Plný text v Digitální knihovně UTB
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