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zp11824 |
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|a slo
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|a Veličková, Michaela
|4 dis
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| 245 |
1 |
0 |
|a Analýza marketingové komunikace ve společnosti Matador spol. s r.o.
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| 246 |
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|a Analysis of marketing communication in the Matador Company Ltd.
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| 260 |
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|c 2010
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| 300 |
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|a 77 s.
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a marketingový mix
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| 653 |
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|a komunikační mix
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| 653 |
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|a reklama
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| 653 |
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|a rozhlas
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| 653 |
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|a televize
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| 653 |
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|a noviny a časopisy
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| 653 |
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|a podpora prodeje
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| 653 |
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|a public relations
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| 653 |
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|a přímý marketing
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| 653 |
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|a sponzoring
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| 653 |
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|a internetová komunikace
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| 653 |
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|a osobní prodej
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| 653 |
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|a marketingový výzkum
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| 653 |
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|a dotazník
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| 653 |
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|a marketing mix
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| 653 |
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|a communication mix
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| 653 |
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|a advertisement
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| 653 |
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|a radio
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| 653 |
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|a television
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| 653 |
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|a newspaper and magazines
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| 653 |
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|a sales promotions
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| 653 |
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|a public relations
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| 653 |
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|a direct marketing
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| 653 |
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|a sponsorship
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| 653 |
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|a internet communication
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| 653 |
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|a personal selling
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| 653 |
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|a marketing research
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| 653 |
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|a questionary
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Lešingrová, Romana
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/13039
|y Plný text v Digitální knihovně UTB
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