rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Odporúčanie k úspešnému pôsobeniu na slovenskom trhu pre firmu Pneu Vraník využitím nástrojov marketingového mixu
  title info:
    title: Recommendation to successful activity on slovak market for company Pneu Vranik with using of marketing mix tools
  name:
    name part: Kormanová, Monika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2010
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 74 s., 3 s. obr.příloh
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: marketingový mix
  subject:
    topic: marketingový mix služieb
  subject:
    topic: výskum trhu
  subject:
    topic: ciele výskumu zahraničného trhu
  subject:
    topic: vstup na zahraničný trh
  subject:
    topic: kritériá pre vstup na zahraničný trh
  subject:
    topic: možnosti vstupu na zahraničný trh
  subject:
    topic: Marketing
  subject:
    topic: marketing mix
  subject:
    topic: marketing mix of services
  subject:
    topic: market research
  subject:
    topic: goals of foreign market research
  subject:
    topic: input to foreign market
  subject:
    topic: criterions for input on foreign market
  subject:
    topic: alternatives for input on foreign market
  identifier: http://hdl.handle.net/10563/11923
  access condition: Bez omezení
  record info:
    record identifier: zp11815