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|a cze
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|a Bajzová, Beáta
|4 dis
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|a Využití nových trendů v marketingové komunikaci v Pizzerii La - Primavera
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|a Utilization of the most recent trends in marketing communication in Pizzeria La - Primavera
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| 260 |
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|c 2009
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| 300 |
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|a 72s.
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Marketing
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| 653 |
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|a marketingová komunikácia
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| 653 |
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|a SWOT analýza
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| 653 |
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|a nové trendy
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| 653 |
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|a reklama
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| 653 |
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|a internet
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| 653 |
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|a guerilla
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| 653 |
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|a virálny marketing
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| 653 |
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|a event marketing
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| 653 |
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|a hoax
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| 653 |
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|a nízke náklady
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| 653 |
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|a Marketing
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| 653 |
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|a marketing communication
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| 653 |
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|a SWOT analysis
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| 653 |
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|a new trends
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| 653 |
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|a promotion
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| 653 |
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|a internet
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| 653 |
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|a guerilla
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| 653 |
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|a viral marketing
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| 653 |
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|a event marketing
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| 653 |
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|a hoax
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| 653 |
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|a low costs
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| 655 |
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|a bakalářská práce
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| 700 |
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|a Kozák, Vratislav
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/9893
|y Plný text v Digitální knihovně UTB
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