rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingových aktivit internetových obchodů s elektrospotřebiči pro firmu HP TRONIC Zlín, spol. s r.o
  title info:
    title: Analysis of marketing activities of online shops which are focused on electrical appliances, made for HP TRONIC Zlín company, inc
  name:
    name part: Piluša, Jiří
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Dohnalová, Zuzana
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 71 s.
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and Economics
  note: Ústav: Ústav ekonomie
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Práce bude přístupná pouze v rámci univerzity od 21.08.2011
  subject:
    topic: Elektronický obchod
  subject:
    topic: internetový obchod
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama
  subject:
    topic: public relations
  subject:
    topic: přímý marketing
  subject:
    topic: podpora prodeje
  subject:
    topic: internetový marketing
  subject:
    topic: SEO
  subject:
    topic: HP TRONIC
  subject:
    topic: ePROTON
  subject:
    topic: E-commerce
  subject:
    topic: online shop
  subject:
    topic: marketing communication
  subject:
    topic: advertisement
  subject:
    topic: public relation
  subject:
    topic: direct marketing
  subject:
    topic: sales promotion
  subject:
    topic: e-marketing
  subject:
    topic: SEO
  subject:
    topic: HP TORNIC
  subject:
    topic: ePROTON
  identifier: http://hdl.handle.net/10563/9303
  access condition: Práce bude přístupná pouze v rámci univerzity od 21.08.2011
  record info:
    record identifier: zp11542