rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingový plán pro firmu Astra 92 a.s
  title info:
    title: The Marketing Plan for Company Astra 92, a.s
  name:
    name part: Horáková, Monika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vorlová, Růžena
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 103 s., 17 s. obr. příloh.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Práce bude přístupná pouze v rámci univerzity od 04.05.2039
  subject:
    topic: Marketing služeb
  subject:
    topic: marketingový plán
  subject:
    topic: PEST
  subject:
    topic: Porterův model
  subject:
    topic: GE matice
  subject:
    topic: BCG matice
  subject:
    topic: časová analýza
  subject:
    topic: nákladová analýza
  subject:
    topic: riziková analýza
  subject:
    topic: Service marketing
  subject:
    topic: marketing plan
  subject:
    topic: PEST analyses
  subject:
    topic: Porter's model
  subject:
    topic: GE model
  subject:
    topic: BCG model
  subject:
    topic: time analyses
  subject:
    topic: cost analyses
  subject:
    topic: risk analyses
  identifier: http://hdl.handle.net/10563/7955
  access condition: Práce bude přístupná pouze v rámci univerzity od 04.05.2039
  record info:
    record identifier: zp11117