rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingové komunikace vybraných divadel
  title info:
    title: MARKETING COMMUNICATIONS OF SELECTED THEATRES
  name:
    name part: Stojarová, Věra
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Bačuvčík, Radim
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 59 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Pouze v rámci univerzity
  subject:
    topic: Marketingové komunikace divadel
  subject:
    topic: Reklama
  subject:
    topic: Public relations
  subject:
    topic: Direct marketing
  subject:
    topic: Osobní prodej
  subject:
    topic: Podpora prodeje
  subject:
    topic: Cílová skupina
  subject:
    topic: Produkt divadla
  subject:
    topic: Sponzoring
  subject:
    topic: Marketing communications of theatres
  subject:
    topic: Advertising
  subject:
    topic: Public relations
  subject:
    topic: Direct marketing
  subject:
    topic: Personal selling
  subject:
    topic: Sales promotions
  subject:
    topic: Target group
  subject:
    topic: Theatre product
  subject:
    topic: Sponzorship
  identifier: http://hdl.handle.net/10563/10100
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp10688