rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt kampaně pro neziskovou organizaci v oblasti drogové problematiky
  title info:
    title: The Project of Campaign for a Non-profit Organisation in the Area of Drug Addiction
  name:
    name part: Plchová, Zina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Göttlichová, Marcela
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 80 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Nezisková organizace
  subject:
    topic: neziskový sektor
  subject:
    topic: služba
  subject:
    topic: veřejnost
  subject:
    topic: komunikace
  subject:
    topic: propagace
  subject:
    topic: marketing
  subject:
    topic: public relations
  subject:
    topic: marketingový mix služby
  subject:
    topic: propagační mix služby
  subject:
    topic: non-profit organization
  subject:
    topic: non-profit sector
  subject:
    topic: public service
  subject:
    topic: communication
  subject:
    topic: promotion
  subject:
    topic: marketing
  subject:
    topic: public relations
  subject:
    topic: marketing mix
  subject:
    topic: promotional mix
  identifier: http://hdl.handle.net/10563/9600
  access condition: Bez omezení
  record info:
    record identifier: zp10623