rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová strategie zpravodajské televize Z1
  title info:
    title: Marketing strategy of Z1 TV News Channel
  name:
    name part: Mišauer, Vladimír
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Bačuvčík, Radim
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 109 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Práce bude přístupná bez omezení od 27.04.2011
  subject:
    topic: Klíčová slova: televizní trh
  subject:
    topic: sledovanost
  subject:
    topic: peoplemetry
  subject:
    topic: positioning
  subject:
    topic: SWOT analýza
  subject:
    topic: poslání
  subject:
    topic: strategie
  subject:
    topic: distribuční kanály
  subject:
    topic: benchmarking
  subject:
    topic: workflow
  subject:
    topic: investor
  subject:
    topic: Z1
  subject:
    topic: ČT 24
  subject:
    topic: TA3
  subject:
    topic: J&T
  subject:
    topic: Keywords: TV market
  subject:
    topic: rating
  subject:
    topic: peoplemeters
  subject:
    topic: positioning
  subject:
    topic: SWOT analysis
  subject:
    topic: mission
  subject:
    topic: strategy
  subject:
    topic: distribution channels
  subject:
    topic: benchmarking
  subject:
    topic: workflow
  subject:
    topic: investor
  subject:
    topic: Z1
  subject:
    topic: ČT 24
  subject:
    topic: TA3
  subject:
    topic: J&T
  identifier: http://hdl.handle.net/10563/10605
  access condition: Práce bude přístupná bez omezení od 27.04.2011
  record info:
    record identifier: zp10618