rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Nové trendy v MK z hlediska etiky propagace
  title info:
    title: Marketing communications and the new trends (in light of morality)
  name:
    name part: Ježdík, Radek
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Křížek, Zdeněk
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 86 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Pouze v rámci univerzity
  subject:
    topic: Etika
  subject:
    topic: etický kodex
  subject:
    topic: regulace reklamy
  subject:
    topic: samoregulace reklamy
  subject:
    topic: nové trendy
  subject:
    topic: virální marketing
  subject:
    topic: SPAM
  subject:
    topic: product placement
  subject:
    topic: sociální sítě
  subject:
    topic: blogy
  subject:
    topic: Ethics
  subject:
    topic: Code of Advertising Practice
  subject:
    topic: advertising regulation
  subject:
    topic: viral marketing
  subject:
    topic: guerilla marketing
  subject:
    topic: SPAM
  subject:
    topic: product placement
  subject:
    topic: social networking
  subject:
    topic: blogs
  identifier: http://hdl.handle.net/10563/7919
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp10608