rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Direct marketing jako efektivní komunikační nástroj
  title info:
    title: Direct Marketing as an effective communication tool
  name:
    name part: Krištúfková, Viera
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Jurášková, Olga
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 81 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Pouze v rámci univerzity
  subject:
    topic: Direct marketing
  subject:
    topic: veterná energia
  subject:
    topic: Business to Business
  subject:
    topic: Integrovaná marketingová komunikácia
  subject:
    topic: Siemens Wind Power
  subject:
    topic: veterné turbíny
  subject:
    topic: vzťah so zákazníkom
  subject:
    topic: Direct marketing
  subject:
    topic: wind energy
  subject:
    topic: Business to Business
  subject:
    topic: Integrated marketing communication
  subject:
    topic: Siemens Wind Power
  subject:
    topic: wind turbines
  subject:
    topic: relationship with customer
  identifier: http://hdl.handle.net/10563/10032
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp10565