rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Genderová interpretace české reklamy na luxusní a běžné zboží
  title info:
    title: Gender interpetation of the czech advertising to luxury and casual goods
  name:
    name part: Mičulková, Romana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Zelinský, Miroslav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 55 s., 43 s. příloh.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: společnost
  subject:
    topic: reklama
  subject:
    topic: inzerce
  subject:
    topic: gender
  subject:
    topic: lifestyle
  subject:
    topic: analýza
  subject:
    topic: Maxim
  subject:
    topic: Cosmopolitan
  subject:
    topic: symbolika
  subject:
    topic: society
  subject:
    topic: advertise
  subject:
    topic: printed advertisement
  subject:
    topic: gender
  subject:
    topic: lifestyle
  subject:
    topic: analysis
  subject:
    topic: Maxim
  subject:
    topic: Cosmopolitan
  subject:
    topic: symbolism
  identifier: http://hdl.handle.net/10563/9264
  access condition: Bez omezení
  record info:
    record identifier: zp10521