rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Pepsi vs. Coca-Cola a jejich současné pozice na trhu
  title info:
    title: Pepsi vs. Coca-Cola and their current position in the market
  name:
    name part: Belková, Zuzana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Podlešák, Petr
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2009
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 60 s., 12 s. obr. příloh
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Pouze v rámci univerzity
  subject:
    topic: Pepsi
  subject:
    topic: Coca-Cola
  subject:
    topic: brand management
  subject:
    topic: konkurencia
  subject:
    topic: positioning
  subject:
    topic: značka
  subject:
    topic: reklama
  subject:
    topic: Pepsi
  subject:
    topic: Coca-Cola
  subject:
    topic: brand management
  subject:
    topic: competition
  subject:
    topic: positioning
  subject:
    topic: brand
  subject:
    topic: advertising
  identifier: http://hdl.handle.net/10563/7898
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp10490