SPORT, ADVERTISING AND GLOBAL PROMOTIONAL CULTURE identities.
This book explores the intersection of contemporary sport, advertising, promotional culture and wider society. Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contribute to enduring patterns of economic and other forms of i...
Saved in:
| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
[S.l.] :
ROUTLEDGE,
2025.
|
| Series | Routledge research in sport, culture and society.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781317377627 1317377621 9781315673929 1315673924 9781317377610 1317377613 9781317377603 1317377605 0367752190 9780367752194 |
| Physical Description | 1 online resource |
Cover
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| 007 | cr |n||||||||| | ||
| 008 | 250105s2025 xx o 0|| 0 eng d | ||
| 040 | |a OCoLC-P |b eng |c OCoLC-P | ||
| 020 | |a 9781317377627 |q (electronic bk.) | ||
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| 020 | |a 9781315673929 |q (electronic bk.) | ||
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| 020 | |a 9781317377603 |q (electronic bk. : Mobipocket) | ||
| 020 | |a 1317377605 |q (electronic bk. : Mobipocket) | ||
| 020 | |z 0367752190 | ||
| 020 | |z 9780367752194 | ||
| 024 | 7 | |a 10.4324/9781315673929 |2 doi | |
| 035 | |a (OCoLC)1482237393 | ||
| 035 | |a (OCoLC-P)1482237393 | ||
| 245 | 0 | 0 | |a SPORT, ADVERTISING AND GLOBAL PROMOTIONAL CULTURE |h [electronic resource] : |b identities. |
| 260 | |a [S.l.] : |b ROUTLEDGE, |c 2025. | ||
| 300 | |a 1 online resource | ||
| 490 | 1 | |a Routledge research in sport, culture and society | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a This book explores the intersection of contemporary sport, advertising, promotional culture and wider society. Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contribute to enduring patterns of economic and other forms of inequality, this book examines how sport and related areas of social life continue to be transformed by these forces. Presenting indepth international case studies covering topics such as Nike's sign economies, the sportsgamblingmedia complex, sportswashing/greenwashing, radical politics in sport advertising, sport and corporate nationalism, and girls' empowerment and transgender exclusion in sports, this book sheds critical new light on some of the most important themes in the study of global consumer culture in the emerging era of surveillance capitalism. Overall, this book examines sport advertising through the lens of the circuit of cultural commodification - including production, representation, consumption and regulation - in order to provide insights into the formation, complexities and contradictions of social identities, commodities and brands. This is fascinating reading for anybody with an interest in the sociology, culture and politics of sport, or cultural studies, media studies, and the wider politics and social significance of latestage capitalism. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Sports |x Sociological aspects. | |
| 650 | 0 | |a Sports in popular culture. | |
| 650 | 0 | |a Sports in advertising. | |
| 650 | 0 | |a Advertising |x Social aspects. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Jackson, Steven J., |d 1958- |e editor. |1 https://id.oclc.org/worldcat/entity/E39PBJmhTtC6T8mYBBTMWfGj4q | |
| 700 | 1 | |a Andrews, David L., |d 1962- |e editor. |1 https://id.oclc.org/worldcat/entity/E39PCjDHhVKXwjKRfXtfFDp8hb | |
| 830 | 0 | |a Routledge research in sport, culture and society. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781315673929 |