Disability and digital marketing

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, soc...

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Bibliographic Details
Other Authors Södergren, Jonatan (Editor), Vallström, Niklas (Editor)
Format Electronic eBook
LanguageEnglish
Published Oxford : Routledge, [2025]
SeriesRoutledge studies in marketing.
Subjects
Internet marketing.
People with disabilities > Effect of technological innovations on.
Technological innovations > Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781032691664
1032691662
9781040377963
1040377963
9781040377956
1040377955
9781032690889
Physical Description1 online resource : illustrations.

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Table of Contents:
  • Introduction: Disability and Digital Marketing Part I: Digital Marketplace Accessibility 1. Digital Divide for People with Disabilities: How Digital Marketers Can Develop Inclusivity 2. Inclusive Hiring: Harnessing Digital Interventions for Disability Inclusion Part II: Digital Representation 3. We Belong to Something Beautiful: Expanding Aesthetic Citizenship 4. Scroll and Share: The Influence of TikTok Influencers on Disability Visibility, Inclusion, and Digital Marketing 5. The Bad-Faith Argument Behind the Use of Digital Marketing for Neurodiversity 6. Examining Content and Engagement Strategies of Mental Health Influencers on Instagram Part III: Digital Methodologies 7. Netnography to Study People with Disabilities: An Interview with Robert V. Kozinets 8. Navigating Challenges and Opportunities: Methodological Reflections on Researching Consumers with Disabilities Part IV: Poetic Epilogue My Life on Earth

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