PLACE MARKETING AND TEMPORALITY
Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial product...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
[S.l.] :
ROUTLEDGE,
2024.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9781040124062 1040124062 9781032689937 1032689935 9781040123997 1040123996 1032689781 9781032689784 |
| Physical Description | 1 online resource |
Cover
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| 005 | 20240702170530.3 | ||
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| 008 | 240623s2024 xx o 0|| 0 eng d | ||
| 040 | |a OCoLC-P |b eng |c OCoLC-P | ||
| 020 | |a 9781040124062 |q (electronic bk.) | ||
| 020 | |a 1040124062 |q (electronic bk.) | ||
| 020 | |a 9781032689937 |q (electronic bk.) | ||
| 020 | |a 1032689935 |q (electronic bk.) | ||
| 020 | |a 9781040123997 |q (electronic bk. : PDF) | ||
| 020 | |a 1040123996 |q (electronic bk. : PDF) | ||
| 020 | |z 1032689781 | ||
| 020 | |z 9781032689784 | ||
| 024 | 7 | |a 10.4324/9781032689937 |2 doi | |
| 035 | |a (OCoLC)1441717041 | ||
| 035 | |a (OCoLC-P)1441717041 | ||
| 100 | 1 | |a Warnaby, Gary. |1 https://id.oclc.org/worldcat/entity/E39PCjCW8DykBDdMjHXKc4XQtq | |
| 245 | 1 | 0 | |a PLACE MARKETING AND TEMPORALITY |h [electronic resource]. |
| 260 | |a [S.l.] : |b ROUTLEDGE, |c 2024. | ||
| 300 | |a 1 online resource | ||
| 520 | |a Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial product' that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce--which can serve to homogenize places which in reality are very different. However, a city's distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past--both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the character' of the populace)--is appropriated, in order to sell' the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past--and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a temporal paradox' incorporating both fixity (the material and immaterial elements of the city's past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences). | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Place marketing. | |
| 650 | 0 | |a City promotion. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781032689937 |y Full text |